1, "innovation" culture
The innovation culture is the cultural concept of Bonny's future strategic level, and it is also the core content of Bonny’s performance value culture. In the future, Bonny will continue to create a diverse and innovative cultural environment with brand innovation, marketing innovation, design innovation, R&D and innovation, technological innovation, process innovation, management innovation, service innovation, and life innovation as the breakthrough points, creating innovation and transforming it into Social work value is the most attractive employee value realization mechanism that measures the standards.
2, "loyalty" culture
The culture of loyalty is the core of Bonny's organization values. The organization and construction of the company’s subordinate subsidiaries, departments and their teams must be based on loyalty. Its philosophy includes loyalty to oneself, loyalty to the team, loyalty to strategy, loyalty to organization, loyalty to mission, loyalty detail.
3, "life" culture
Life culture is the goal of Bonny humanity construction. Bonny itself is the stage where each Bonny people create value of life, so Bonny company firmly believes that: The ultimate value and significance of all the work for the construction and development of Bonny  is to make everyone's life better. Therefore, Bonny always advocates that each member can obtain relevant work value through happy, scientific, and innovative work, and then more actively participate in life, discover life, innovate life, and lead life.
4, "achievement" culture
"Bonny's achievement of the beauty of life" is Bonny's corporate vision and ultimate dream.
1. Bonny encourages and helps employees continue to achieve a sense of accomplishment and value in their work through innovation, thereby making their lives and lives more beautiful and more fulfilling.
2. Bonny always adheres to the cultural concept of achievement responsibilities, achievement of work, achievement of self, achievement of the team, achievement of mission, and achievement of Bonny.
3. In the end, Bonny People and Bonny will use their best brands, products, services and careers to achieve their own social responsibilities.